ABOUT WIS

MISSION

Wicked Iron Strength’s mission is To empower you to do cool shit by building your strongest body and mind. Through fitness, nutrition, and mindset shifts, Wicked Iron Strength guides clients to show up boldly, act with intention, and end each day feeling proud of themselves.

VISION FOR THE FUTURE

Our vision for our business is to show that confidence and doing cool shit happens when you embrace a mindset of empowerment and self-respect, not punishment and criticism. We strive to transform lives - not just bodies - by creating a path where you embrace challenges and start truly living, with nutrition and fitness as supportive aspects of your life.

VALUES

Stand in Your Power

True power comes from knowing and trusting yourself deeply. We help you build the confidence to make choices that align with your values, respond intentionally to challenges, and support you in cultivating your power. Standing in your power means taking ownership of your journey and proving to yourself what you're truly capable of.

Encourage Curiosity

Growth in your health and fitness journey relies on questions. We create space for you to explore patterns, challenge assumptions, and tap into what it takes to progress. Curiosity replaces judgment, turning setbacks into valuable data and helping you understand the 'why' behind your actions. When you approach yourself with genuine curiosity, you uncover insights that drive lasting change.

Live With Integrity

Each day along your health and fitness journey requires integrity. We hold ourselves accountable to our words, choices, and actions. Living with integrity means making decisions you can stand behind, following through on commitments to yourself, and knowing you've honored what matters most to you. When your words and actions align, you build the skills to take on any challenge.

Cultivate Deep Connections

Real change along your health and fitness journey happens in relationships - with ourselves, our guides, and our tribe. We cultivate meaningful connections at every level - helping you trust yourself more deeply, build a genuine partnership with your coach, and find support in a community that gets it.

Courage to Grow

When we widen our view of what is possible, we open ourselves to new opportunities. We want to become comfortable with discomfort, and embrace the hard parts so we can get to the good. Because that is how we grow. We want to expand the way we view health to look beyond the size or shape of our body and focus on growing in confidence and autonomy.

What clients have to say

  • “I’ve been learning so much about myself and what is required for me to live a life at my highest”

  • “My body is turning into a body that I not only recognize again, but a better looking body than I remember from before”

  • “My energy levels have been way up which has been awesome. I’m feeling my strength improve and I’m just feeling really happy with the progress”

  • “I’m so grateful to have the confidence to make choices I enjoy without guilt or anxiety”

  • “Having a positive attitude that I can achieve what I want makes it so much easier to do the things it takes”

  • “Enjoying vacation and just learning to make food work for me and my goals without having to track and obsess over every little thing”